UFC
QUOTABLES: Dana White focused and determined to bring UFC to the next level
Oct 11, 2011 - 10:25:26 AM QUOTABLES: Dana White focused and determined to bring UFC to the next level

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By: Jamie Penick, MMATorch Editor-in-Chief

"It's been crazy, but I wouldn't change a thing. When you want to achieve and you want to do what we're doing, this is how you do it, and this is what you have to do. In no way, shape or form am I like, 'I need to lay off; [expletive] this.' I love it. We have a plan. The next two years ... definitely the next is going to beat the living [expletive] out of me. The next year is going to be a real rough one for me. But I'm down for this. This is what I want to do. I have a plan; I know how I want to execute this next year. Because in my opinion, the next two years are the most important two years for this company and this sport...

All the ducks are in a row, we've got this thing dialed in, we know what we're doing, we're the best at what we do, and now we're going to go out there, and we're going to [expletive] nail this in the next two years... Hold this tape and watch what happens at the end of next year and where we are and what we're talking about. And believe me, I will [expletive] die before I let this not happen. I don't give a [expletive] how many cities or countries I have to fly to in the next 10 days or next year. I am focused and excited and ready to do this."

-UFC President Dana White talks to MMAJunkie.com about the importance the next two years holds for the UFC now that they've secured their network television deal with Fox.

Penick's Analysis: For all of the criticism Dana White gets from a lot of different areas, his dedication to the UFC and building his business is incredible. The workload he undertakes to continue building their brand and to make the UFC on the level of other major professional sports is insane, and it's not going to get any easier as they up the amount of events they run moving forward. I'm excited to see what the UFC has in store for the next year, and the Fox deal alone is immense, but how White and the UFC executes things will be the story of the next year.