Nov 21, 2008 - 12:25:35 PM By Bruce Mitchell, Torch columnist
It's not just that he won the Ultimate Fighting Championship's heavyweight championship Saturday night, and laid claim to that much-coveted Baddest Man on The Planet (White Man's Division) title. It's not even that he abruptly dropped the sport's beloved legend, Randy Couture, leaving Couture's fans shocked and heartbroken, with many of the Las Vegas on-site fans in tears.
Well, actually it is those things, because by doing them Brock Lesnar simultaneously sent lightning bolts straight through two huge, completely different fan-bases, and infuriately bonded them even closer together.
UFC fans hate the guy with a passion, and you can take your pick as to the reason. He's a jacked-up, cocky bully-boy. He was booked for a lucrative main-event the minute he walked in the door, passing right over athletes who had worked and sacrificed their whole lives to proudly start at the bottom and work their way up. He fought all of two times in the Octagon (even losing his debut match - in a minute and a half) before he got (and, in many fans' minds, never earned) a heavyweight title shot. He got the first big-money match as perhaps the biggest, most popular legend in the game, "Captain America” Randy Couture, returned to the UFC, big-footing fighters with better records in the process.
No way he deserved that title shot, no matter what the paid-by-UFC announcers might have spun during the show...
Well, no way he deserved the shot - except one. He won the fight. Brock Lesnar is the UFC heavyweight champion. A fake-ass pro wrestler holds what is now the biggest title in the sport, and he is now the scariest bad-ass and biggest star in the whole UFC. Brock Lesnar put the lie to all the MMA purists who didn't want him there, and yet are more than willing to pay to see him lose, and now lose that title, and that fact makes them even madder.
But then there are the pro wrestling, hell, the WWE fans. Brock Lesnar abandoned them. Most WWE fans, and certainly WWE itself, have abandonment issues. They don't look at it like Dewayne Johnson shows the world that WWE entertainers have the potential to become the biggest of movie stars; they just miss the excitement (and revenue) that could have been if The Rock had stayed in the WWE Universe.
Brock Lesnar jumped over a lot of other guys with more tenure to get to the big-money main events in WWE, too. Then he quit, walking out on a valid contract. Hell, he broke that valid contract - in court.
At least he had the decency to fail as an NFL player, so WWE could again enjoy what happens to talent who walk away from their watchful guidance.
Now, though, he's overcome the one stigma no WWE great, from Bruno Sammartino to Hulk Hogan, from Stone Cold Steve Austin to John Cena, ever could. Brock Lesnar is no longer the Next Big Thing. He's the Real Thing. WWE.com's petulant attempt to make that reality a liability meant nothing to anyone who ordered the show.
Make no mistake, though, WWE fans ordered that show. UFC 91 may not have gotten that 1.2 million buys the company hoped for before the economy collapsed, but UFC officials, based on what happened to the buyrate of the shows Lesnar appeared on previously, expect that Brock Lesnar's appearance added an extra 400,000 buys to the show.
The man who walked out because he wasn't tough enough to hack the WWE life, Brock Lesnar, is now a bigger star than John Cena, Triple H, The Undertaker, Mr. McMahon, or anyone else in the multi-national corporation. (I wonder if Shane McMahon was thinking about that when Lesnar knocked out Couture, or if he cheered loudly. He's a big fan, you know.)
So what does WWE do about all of this?
Not much.
What does UFC do about it?
They ride Lesnar for as long as he's credible, and that will be a matter of years now, and make lot of money.
And what about all those angry fans?
They keep paying for the privilege of seeing Brock Lesnar lose, if he loses. Then, at some point too, they'll pay to see him win.
[Photo credit Wade Keller (c) MMATorch]
FAVOR: Would you help MMATorch by taking a short survey to create demographic info for our ad company? CLICK HERE
ALERT: Every Tuesday night, listen to the MMATorch Livecast from 9-10:30 p.m. ET or listen now to the most recent shows by clicking here. Listen live this coming Tuesday as Jamie Penick and Matt Pelkey discuss the latest MMA happenings. Online listen at http://www.blogtalkradio.com/mmatorch or call into the show at 646-716-8090 to either just listen or participate.
