THE TORCH: THE #1 WORLDWIDE BRAND IN COMBAT ENTERTAINMENT COVERAGE - OVER 250 MILLION VIEWS & LISTENS PER YEAR REREACHING MORE FANS EVERY WEEK THAN ANY OTHER INDEPENDENT SOURCE • VIA THE WEB, MOBILE, PRINT NEWSLETTER, AND ITUNES
The following press release was issued by The Score on Thursday:
The Score has inked an exclusive Canadian multi-platform partnership with World Extreme Cagefighting.
The deal, which kicks off in January 2010, brings live WEC fights, online content and exclusive features to The Score.
Adding the WEC to our mix of in-depth, multi-platform, original MMA content – headed up by Mauro Ranallo, one of North America’s renowned MMA authorities – showcases our commitment in continuing to build a superior destination for MMA content.
We’ll be kicking off our exciting line up of WEC content with 2010’s first WEC fight airing live on January 10th at 9pm ET.
About World Extreme Cagefighting® The WEC brand is recognized as one of the premier mixed martial arts organizations in the United States. WEC, founded in 2001, is the sister organization of the Ultimate Fighting Championship® and today features the most prominent light weight fighters in the world. Owned and operated by WEC Holdings LLC., and headquartered in Las Vegas, Nev., the WEC produces live and taped events annually that are distributed through the Versus network.WEC programming is also available on Fox Sports en Espanol.
In addition to its U.S. distribution, WEC programming is shown on The Score in Canada, Setanta Sports in Australia, Globosat in Brazil, and Cadena Tres in Mexico. For more information and current WEC fight news, visit wec.tv. World Extreme Cagefighting® and WEC® are registered trademarks, trademarks, trade dress or service marks owned exclusively by WEC Holdings, LLC in the United States and other jurisdictions and are licensed to WEC Productions, LLC.
Penick's Analysis: The WEC's current TV deal expires at the end of the year with TSN, and this new deal starts with next month's WEC 46 event from Sacramento, California. According to an MMAJunkie.com report, the The Score will be airing a "WEC Best of 2009" special tomorrow night at 10 PM ET. This should be a good move for their exposure in Canada, with events not likely to get preempted or moved around like they reportedly had been on TSN.
ALERT: Every Tuesday night, listen to the MMATorch Livecast from 9-10:30 p.m. ET or listen now to the most recent shows by clicking here. Listen live this coming Tuesday as Jamie Penick, Rich Hansen, and Matt Pelkey discuss the latest MMA happenings. Online listen at http://www.blogtalkradio.com/mmatorch or call into the show at 646-716-8090 to either just listen or participate.
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