CONTACTABOUTFACEBOOKTWITTERPODCAST IPHONE APPANDROID APPAMAZON APPWINDOWS APPRSS
NEW FORUM

GOT THE MMATORCH APP YET?
iPhone & iPad
Android
Kindle Fire
Windows Phone
MMATORCH IPHONE APP

MMATORCH

All the MMA News • Plus Intelligent, Brilliant, Addictive Points of View!
Independently Covering MMA Since 1993 • No Big Corporate Bosses

Bellator
BELLATOR NEWS: Bjorn Rebney comments on the decision to run Bellator 28 in New Orleans opposite the NFL's Saints-Vikings season kickoff
Sep 1, 2010 - 9:46:12 AM
DISCUSS ALL THIS IN OUR NEW MMATORCH FORUM
...OH, ONE MORE THING - PLEASE BOOKMARK US & VISIT DAILY!



By: Jamie Penick, MMATorch Editor-in-Chief

Logo_Bellator_150_157.jpg
Bellator is setting themselves up for what could be a record low in attendance and viewership for one of their events next week, as Bellator 28 heads to the Mahalia Jackson Theater in New Orleans, Louisiana.

The issue at hand is Bellator running the event the same night as the opening day for the National Football League. What makes that issue worse is the fact that they're running this event in the same city as the opening game, as the Super Bowl Champion New Orleans Saints host the Minnesota Vikings in a rematch of their epic 2009 NFC Championship game.

While it seems like an ill-advised move on the surface, Bellator founder and CEO Bjorn Rebney feels the event will provide a viable alternative to the MMA fans in the city. In addition, Rebney says this was the one date that worked for the New Orleans venue in this third season.

"We have a great event with great fights scheduled and this was the one date on the schedule where our venue partners could bring us to New Orleans," Rebney said in a statement issued to MMATorch. "Also, not all MMA fans are NFL fans and in a football crazed city, our nationally televised World championship tournament event provides a tremendous world class alternative to the NFL."

With it being the one date open it's reasonable to bring the event here, although at the moment only two bouts have been announced for the card with Rich Clementi taking on Carey Vanier and Georgi Karakhanyan taking on WEC vet Anthony Leone, in as an injury replacement for Alvin Robinson.

Rebney's correct as well in his assertion that not all MMA fans are NFL fans, but there is a large crossover that could lead to a significant decrease in viewership of the live event. Of course, in many areas it's tape delayed until late at night anyway due to local baseball coverage of Fox Sports Net affiliates, so that may not end up being affected much either.

The live gate hasn't been a key factor in Bellator's business plan thus far through three seasons, and the venue they're running has a 2,100 seat capacity, so it's likely there are enough MMA fans in the city next Thursday that want to check out live MMA to get a sizable, for that venue, crowd. However, it's still a questionable move to try to pull this off in the midst of a 12 week season where they can't commit a ton of advertising and promotion to the event.

Overall, it's one week in a 12 week season, and if the numbers don't take a huge hit from what they're expecting on a week to week basis then it's not an issue to them. But it still seems an ill-timed event with such a massive NFL game running in the same city at the same time.


DON'T GO YET... WE SUGGEST THESE MMATORCH ARTICLES, TOO!
Tito Ortiz vs. Alexander Shlemenko officially booked for Bellator's May 17 pay-per-view event
Pat Curran vs. Pitbull Freire Title rematch headlines Bellator 121 in Oklahoma on June 6
Video - Latest "Bellator Uncut" takes you behind the scenes at Bellator 116

comments powered by Disqus
HERE ARE EVEN MORE ARTICLES THAT MIGHT INTEREST YOU

SELECT ARTICLES BY CATEGORY
SEARCH MMATORCH BY KEYWORD


MMATORCH CALENDAR OF EVENTS
CLICK HERE FOR LIST OF UPCOMING MMA EVENTS
CLICK TO SEE A UFC VIDEO BELOW

ARTICLES OF INTEREST ELSEWHERE
MMATORCH POLL - VOTE NOW!

Who wins the Fabricio Werdum vs. Travis Browne bout at UFC on Fox 11?
  
pollcode.com free polls 

Who wins the Miesha Tate vs. Liz Carmouche bout at UFC on Fox 11?
  
pollcode.com free polls 

Will you be watching The Ultimate Fighter 19 week to week on Fox Sports 1?
  
pollcode.com free polls 

VOTE IN OR SEE RESULTS OF PREVIOUS POLLS

MMATORCH WEEKLY LIVECAST
Listen to the weekly MMATORCH LIVECAST on Blog Talk Radio


MMATORCH STAFF

EDITORS:

Wade Keller, supervising editor
(mmatorch@gmail.com)

Jamie Penick, editor-in-chief
(mmatorcheditor@gmail.com)

STAFF COLUMNISTS:

Shawn Ennis - Jason Amadi
Frank Hyden - Rich Hansen
Chris Park - Matt Pelkey


Interested in joining MMATorch's writing team? Send idea for a theme to your column (for Specialist section) or area of interest (i.e. TV Reporter) along with a sample of writing to mmatorch@gmail.com.

MORE MMA SITES
CONTACTABOUTFACEBOOKTWITTERPODCAST IPHONE APPANDROID APPAMAZON APPWINDOWS APPRSS
THE TORCH: #1 IN COMBAT ENTERTAINMENT COVERAGE | © 1999-2013 TDH Communications Inc. • All rights reserved -- PRIVACY POLICY