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By: Jamie Penick, MMATorch Editor-in-Chief
Former WEC Featherweight Champion Urijah Faber remains one of the organization's biggest stars, and with one major ad campaign with Amp Energy already under his belt, Faber is now being featured in another.
K-Swiss, who recently acquired Faber's clothing company FORM Athletics, is running a new ad campaign starring Danny McBride as Kenny Powers, his foul-mouthed former MLB pitcher character from HBO's Eastbound and Down. The campaign is for their new "Tubes" athletic shoes, and Faber is featured in a number of spots for the campaign.
He's got some big time athletic company as well, as the NFL's Jeremey Shockey and Patrick Willis are featured in at least one of the spots as well. It's another sign of Faber's increased crossover appeal, and despite the recent losses on his record Faber remains a fighter incresaingly in the public eye. Check out some of the new spots, including a profanity laced introduction from FunnyOrDie.com, below (App users video available at MMATorch.com):
Penick's Analysis: This type of endorsement deal is the exception for MMA, as off the top of my head Faber joins only Georges St. Pierre and Quinton "Rampage" Jackson as being a part of a deal like this. The spots are pretty funny, too, as McBride's Kenny Powers is one of the more inspired characters on television in recent years. Irreverent, offensive and completely oblivious, Powers on Eastbound and Down is a hysterical character on a really funny show. Faber getting the rub with that as well as the participation of Shockey and Willis is definitely cool to see.
[Urijah Faber art by Cory Gould (c) MMATorch.com]
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Jamie Penick, editor-in-chief
(mmatorcheditor@gmail.com)
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