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By: Jamie Penick, MMATorch Editor-in-Chief
"We're trying to get this thing done in New York, Toronto. You think these legislators know, 'Oh, no, that was Strikeforce'? They don't (freaking) know. They don't care. All they want to do is point the finger and go, 'See? That's the (crap) we don't want in our state. Or in our country.' ...
I'm telling you, man, I'm the one out there, hitting the pavement, beating the bricks, talking to all these guys. They don't know (crap) and they don't want to know (crap). They don't care... They (Strikeforce) are going to go away. Showtime (messed) that whole thing up. They'll go away. They'll be off CBS and I won't have to worry about them being so, you know, out in front. When something like that happens on CBS, people are going to hear about it. If they end up staying with (crappy)-ass Showtime, 200,000 people see it. I can live with that...
Here's the thing, and I say this all the time: We have the formula. We have the ingredients on how to make this stuff work. How to do it. How to make money. How to build stars. Nobody else has that because nobody else knows what the (heck) they're doing... All these other guys that are getting into this are (freaking) jumping in because they think there's a bunch of money in it. Because we make it look easy and they think they can go out and do it too. That's the reality...
Scott Coker isn't even running that (crap). If you honestly believe Scott Coker is the promoter and the guy that runs Strikeforce, you're very, very, very mistaken, my friend. It's the guys at Showtime that are running that business. Start doing some interviews with some of the fighters and find out who they're negotiating with. It ain't (freaking) Scott Coker...
They treated [Shields] like (crap), let his contract expire and were waiting for Henderson to beat him up. Henderson went in there and looked like a (freaking) old man and got dominated, and now they're standing there going, 'Uh oh. How the hell did that happen?'"
-UFC President Dana White talks to Sergio Non at USA Today about why the post fight melee at Strikeforce on CBS wasn't just bad for Strikeforce and how other organizations don't know how to do whaat the UFC does.
Penick's Analysis: Strikeforce is losing the PR battle here. Hard. White has now had two higher profile interviews come out since Saturday's event ripping into Strikeforce, the UFC released numbers from Saturday that showcase their spin on how bad Strikeforce did in the key demos on network television and there hasn't been much of a peep from Strikeforce. And White's not wrong here with a lot of what he says, not in the least. When it comes to the places the UFC is still trying to break into, they see what happened on Saturday night, and because the UFC is the dominant brand of MMA they equate what happened with a UFC event and wouldn't know the distinction between the two organizations if it was placed in front of them.
RELATED STORY: UFC NEWS: Dana White talks about the WEC 48 pay-per-view, says WEC lightweights will eventually join the UFC: [CLICK TO READ FULL ARTICLE]
[Dana White photo by Wade Keller (c) MMATorch.com]
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Jamie Penick, editor-in-chief
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