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The following press release was sent to MMATorch.com this afternoon:
UFC 2009 UNDISPUTED REACHES "PLATINUM HITS" AND "GREATEST HITS" SALES MILESTONES IN NORTH AMERICA
Debut Videogame Based on Ultimate Fighting Championship® Now Available at Reduced Price Point for Xbox 360® Video Game and Entertainment System from Microsoft
and PlayStation®3 Computer Entertainment System
AGOURA HILLS, Calif. - February 2, 2010 - THQ Inc. (NASDAQ: THQI) and Zuffa, LLC today announced that UFC 2009 Undisputed™, the critically and commercially acclaimed debut videogame based on the Ultimate Fighting Championship®, has achieved “Platinum Hits” status in North America for the Xbox 360 video game and entertainment system from Microsoft, as well as joined Sony’s “Greatest Hits” collection in North America for the PlayStation3 computer entertainment system. Having shipped more than 3.5 million units worldwide to date, both versions of the videogame originally launched on May 19, 2009 and are now available for the suggested retail price of $29.99.
“Reaching ‘Platinum Hits’ and ‘Greatest Hits’ status is an honor that speaks to the strength of our software and the power of the UFC brand,” said Vice President of Global Brand Management Brian Coleman. “With a reduced price point, more players can now step into the Octagon and take part in the ultimate virtual UFC experience.”
“We are excited that so many fans around the world have helped us achieve these impressive milestones in our debut year,” said UFC President Dana White. “UFC 2009 Undisputed opened the door for us to further share the UFC brand with videogame and fight fans around the world, and we cannot wait to return this spring with the release of UFC Undisputed 2010 on May 25, 2010.”
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About UFC 2009 Undisputed
UFC 2009 Undisputed is an explosive fighting game that recreates the action, intensity and attitude of a UFC live event. Players will explore a deep roster of more than 80 top fighters in UFC competition across all five weight classes. In addition, they will enter the Octagon surrounded by the sport’s renowned announcer, commentators, referees, trainers, Octagon Girls and more. Photorealistic models are at the forefront, as players will view amazing ripple effects across the faces and bodies of their fighters from the impact of devastating punches and kicks.
A brand new fighting game engine designed specifically for next generation systems delivers innovative, responsive and easy-to-play controls that enable unparalleled command of fighters, as players take down opponents with a variety of mixed martial arts disciplines, including Muay Thai, Kickboxing and Brazilian Jiu-Jitsu. The game’s Create-a-Fighter system jumpstarts the careers of future champions through character customization, while a robust Career Mode will develop a fighter’s attributes and skill sets while fighting to enter the UFC Hall of Fame. In addition, UFC 2009 Undisputed lets players revisit key moments in UFC history and attempt to recreate the matchups through a Classic Fights Mode. Furthermore, players may enhance their gameplay experience through online support, including downloadable content.
More information about UFC 2009 Undisputed can be found at www.ufcundisputed.com and www.thq.com.
About The Ultimate Fighting Championship
The Ultimate Fighting Championship is the world’s leading professional mixed martial arts organization and offers the premier series of MMA sports events. Owned and operated by Zuffa™, LLC, and headquartered in Las Vegas, Nev., UFC produces over twelve live pay-per-view events annually that are distributed residentially through North American cable and satellite providers including iNDEMAND Networks, DIRECTV, DISH Network, TVN Entertainment, BellTV, SaskTel Max™, Shaw Pay-Per-View, Viewers Choice, and WOWOW in Japan, and Premiere Combate and SporTV in Brazil, and via the Internet worldwide on Yahoo! Sports, and commercially through Joe Hand Promotions in the U.S. and Canadastar in Canada. In addition to its North American distribution, UFC programming is distributed in over 100 countries and territories throughout the world. For more information, or current UFC fight news, visit UFC.com, UK.UFC.com, GERMANY.UFC.com or UFCEspanol.com. All bouts live and subject to change.
About THQ Inc.
THQ Inc. (NASDAQ: THQI) is a leading worldwide developer and publisher of interactive entertainment software. The company develops its products for all popular game systems, personal computers and wireless devices. Headquartered in Los Angeles County, California, THQ sells product through its global network of offices located throughout North America, Europe and Asia Pacific. More information about THQ and its products may be found at www.thq.com. THQ and the THQ logo are trademarks and/or registered trademarks of THQ Inc.
Ultimate Fighting Championship®, Ultimate Fighting®, UFC®, The Ultimate Fighter®, Submission®, As Real As It Gets®, Zuffa™, The Octagon™ and the eight-sided competition mat and cage design are registered trademarks, trademarks, trade dress or service marks owned exclusively by Zuffa, LLC and affiliated entities in the United States and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC or other respective owners.
Microsoft, Xbox, Xbox 360, Xbox LIVE, the Xbox logos, and the Xbox LIVE logo are either registered trademarks or trademarks of Microsoft Corporation in the U.S. and/or other countries.
“PlayStation” is a registered trademark of Sony Computer Entertainment Inc.
All other trademarks are property of their respective owners.
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