UFC
UFC announces new seasonal campaign "Go Big," launch event comes to Las Vegas on Sept. 4
Aug 25, 2015 - 11:55:30 AM UFC announces new seasonal campaign "Go Big," launch event comes to Las Vegas on Sept. 4

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By: Jamie Penick, MMATorch Editor-in-Chief

As they did last fall and again in the spring, the UFC will be holding a big press conference to highlight the final quarter of events for the year.

Dubbing the late September through January 2 stretch "Go Big," the UFC announced on Tuesday that a large swath of fighters will appear in a joint press conference on Sept. 4 in Las Vegas ahead of UFC 191.

The press conference will feature UFC champions Ronda Rousey, Daniel Cormier, Conor McGregor, Robbie Lawler, Joanna Jedrzejczyk, and Rafael Dos Anjos; additionally, Alexander Gustafsson, Carlos Condit, Luke Rockhold, Donald Cerrone, Dan Henderson, Holly Holm, and Vitor Belfort have all been announced for the event. More fighters will be announced for the "launch event" in the coming days.

According to the release from the UFC, "Go Big" will run from UFC Fight Night 75 in Japan on Sept. 26 through UFC 195 in Las Vegas on Jan. 2.

Here's the full schedule of events in that stretch from the UFC:

-UFC Fight Night 75 "Barnett vs. Nelson" (Sept. 27 from Saitama, Japan; airs live in U.S. on Sept. 26)
-UFC 192 "Cormier vs. Gustafsson" (Oct. 2 from Houston, Texas)
-UFC Fight Night 76 "Duffy vs. Poirier" (Oct. 24 from Dublin, Ireland)
-UFC Fight Night 77 "Henderson vs. Belfort III" (Nov. 7 from Sao Paulo, Brazil)
-UFC 193 "Lawler vs. Condit" (Nov. 15 from Melbourne, Australia; airs live in U.S. on Nov. 14)
-UFC Fight Night 78 "Brown vs. Gastelum" (Nov. 21 from Monterrey, Mexico)
-UFC Fight Night 79 "Henderson vs. Alves" (Nov. 28 from Seoul, South Korea)
-TUF 21 Finale (Dec. 11 from Las Vegas, Nevada)
-UFC 194 "Alves vs. McGregor" (Dec. 12 from Las Vegas, Nevada)
-UFC on Fox 17 "Dos Anjos vs. Cerrone II" (Dec. 19 from Orlando, Florida)
-UFC 195 "Rousey vs. Holm" (Jan. 2 from Las Vegas, Nevada)