However, White believed that the numbers were pointing to this fight being bigger than UFC 100, which drew 1.6 million buys on pay-per-view in 2009 with Lesnar's rematch against Frank Mir and Georges St-Pierre's title defense against Thiago Alves. Indeed, on Meltzer's radio show on Thursday discussing the show, he said he received a text from White about the buyrate saying "this sucks."
But it's not bad news in the context of this show and this fight. Though it will fall short of the record buyrate, it set records of its own. The fight was the first Middleweight Championship bout to reach the one million mark, and the first fight outside of the heavyweight and light heavyweight divisions to do so as well.
Penick's Analysis: There's nothing wrong with a million buys for this fight. It didn't have the benefit of a true Primetime special or countdown show on a widely available network, and the UFC's buys have been down over the last couple of years overall. Actually, what's more shocking than this is what Meltzer revealed on the radio show regarding UFC 147, as that event from Brazil brought in between 175-200K buys. That is a shocking number for such a ravaged event, and though it still sets a new low for the organization post-Ultimate Fighter, it's incredible that they hit that number for that card.
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Jamie Penick, editor-in-chief
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