CONTACTABOUTFACEBOOKTWITTERPODCAST IPHONE APPANDROID APPAMAZON APPWINDOWS APPRSS
NEW FORUM

GOT THE MMATORCH APP YET?
iPhone & iPad
Android
Kindle Fire
Windows Phone
MMATORCH IPHONE APP

MMATORCH

All the MMA News • Plus Intelligent, Brilliant, Addictive Points of View!
Independently Covering MMA Since 1993 • No Big Corporate Bosses

UFC
Dana White says "The Ultimate Fighter: Live" ratings have been a home run for FX, not for him
Apr 27, 2012 - 1:10:04 PM
Dana White says "The Ultimate Fighter: Live" ratings have been a home run for FX, not for him
DISCUSS ALL THIS IN OUR NEW MMATORCH FORUM
...OH, ONE MORE THING - PLEASE BOOKMARK US & VISIT DAILY!



By: Jamie Penick, MMATorch Editor-in-Chief

TUF_Live_Logo_180_13.jpg
"The Ultimate Fighter: Live" on FX has thus far not seen quite the ratings jump that UFC President Dana White had been hoping for in moving from Spike TV, with a number of issues contributing to the lowest marks in the show's history.

A major contributing factor is the move to Friday nights. Friday's are a historically bad night for television programming, especially in the UFC's key demographics as younger people are out during TUF's timeslot. However, compared to what FX had previously gotten for their programming on Friday night's, they're more than happy with the numbers they've been getting from the UFC.

"I love the format, the format’s awesome," White said in an interview with the Orange County Register. "As far as the shoe goes, it’s a (expletive) home run for FX. It’s on Friday nights. Friday nights they do movies and reruns. We’re the No. 1 thing in males 18-34 every Friday night. If not we’re No. 2 if they pull something off that beats us. They’re happy as a pig in (expletive)."

While the television partner is happy, that doesn't necessarily mean White is sharing in the enthusiasm, considering where they were at on Spike and what they were hoping to move to on FX.

"For me, I want to pull three million viewers on FX," White said. "We’re No. 1 on Friday nights every week, which they’ve never had. The (UFC 145) prelims on Saturday on FX were No. 1. It’s a home run for them, but it’s not necessarily a home run for me."

Penick's Analysis: In retrospect, the move to Friday nights was not a good one for the UFC. For FX, UFC programming allows them to get more eyeballs on the network that night than what they were offering previously, but the UFC takes a hit in viewership on a night where most of their demographic is not sitting in the house watching TV. They're simply not going to get three million viewers on a Friday night with the show they're presenting. The change in format hasn't been so drastic as to change the show entirely, and because of a number of these issues the UFC isn't getting the boost in profile they were hoping for.


DON'T GO YET... WE SUGGEST THESE MMATORCH ARTICLES, TOO!
Dana White admits he "overstepped" his bounds at UFC Fight Night 48, says he was wrong to remove judge mid-event
Chas Skelly makes quick turnaround, steps in for injured Andre Fili against Sean Soriano at UFC Fight Night 50
UFC Fight Night event in Austin adds Joseph Benavidez vs. Dustin Ortiz; VanZant-Curran shifted from Halifax card

comments powered by Disqus
HERE ARE EVEN MORE ARTICLES THAT MIGHT INTEREST YOU

SELECT ARTICLES BY CATEGORY
SEARCH MMATORCH BY KEYWORD


MMATORCH CALENDAR OF EVENTS
CLICK HERE FOR LIST OF UPCOMING MMA EVENTS
CLICK TO SEE A UFC VIDEO BELOW

ARTICLES OF INTEREST ELSEWHERE
MMATORCH POLL - VOTE NOW!

Will Jacare Souza be the next UFC Middleweight Title challenger if he beats Gegard Mousasi?
 
pollcode.com free polls

Will Benson Henderson ever fight for the UFC Lightweight Title again?
 
pollcode.com free polls

Will Rafael dos Anjos fight for the UFC Lightweight Championship?
 
pollcode.com free polls

VOTE IN OR SEE RESULTS OF PREVIOUS POLLS

MMATORCH WEEKLY LIVECAST
Listen to the weekly MMATORCH LIVECAST on Blog Talk Radio


MMATORCH STAFF

EDITORS:

Wade Keller, supervising editor
(mmatorch@gmail.com)

Jamie Penick, editor-in-chief
(mmatorcheditor@gmail.com)

STAFF COLUMNISTS:

Shawn Ennis - Jason Amadi
Frank Hyden - Rich Hansen
Chris Park - Matt Pelkey


Interested in joining MMATorch's writing team? Send idea for a theme to your column (for Specialist section) or area of interest (i.e. TV Reporter) along with a sample of writing to mmatorch@gmail.com.

MORE MMA SITES
CONTACTABOUTFACEBOOKTWITTERPODCAST IPHONE APPANDROID APPAMAZON APPWINDOWS APPRSS
THE TORCH: #1 IN COMBAT ENTERTAINMENT COVERAGE | © 1999-2013 TDH Communications Inc. • All rights reserved -- PRIVACY POLICY