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Opinion & Analysis : Keller's Take

KELLER: Tito Ortiz calling out Mark Coleman at UFC 109 is another example of Tito doing anything to stay relevant


Feb 8, 2010 - 10:24:56 PM

By Wade Keller, MMATorch Supervising Editor

Tito Ortiz struck again, adding his dose of has-been show-biz pro-wrestling nonsense to the UFC PPV on Saturday night. He prodded the easily provoked Mark Coleman after the fight, apparently in an attempt to set up his second money grudge fight after Chuck Liddell or just get himself on TV to promote The Ultimate Fighter.

Tito's not going to be a title contender anytime soon, even though he's the about age when Randy Couture was starting his MMA career. So the way for him to cash in on what's left in his tank and remain relevant is finding ways to manufacture feuds. This isn't to say he doesn't feel antagonistic toward some of the targets of his verbal insults, but the way he goes about it comes off as beneath the sport of MMA.

Ortiz is a showman, but UFC is successful enough it shouldn't tolerate someone going into business for himself. It's even worse if they're encouraging or orchestrating this stuff. Sure, Tito's going to be on The Ultimate Fighter as a coach, but the way to get him on the minds of UFC fans is to interview him at ringside about the fights that night. Get his insight and predictions before or some guest analysis afterward.

This pro wrestling nonsense is unbecoming. UFC is way beyond needing that type of thing to make masses of profits.

His third round debacle against Forrest Griffin looked like a gentlemen's agreement not to hit each other too hard so Forrest could get the decision and Tito and Forrest could go 1-1, setting up a rematch in a couple years when everyone forgot how flat of a finish Tito-Forrest 2 was. And we got the obligatory pre-match "I've never felt better, back's just fine, quit asking" routine from Tito and the post-match "My back is actually really bad, I couldn't really train for this fight, I'd have won if I was 100 percent" routine.

It's time for Dana to get this Tito-Chuck match out of the way and then send Tito away. He's not doing anything for a sport that he was instrumental in bringing to this level. It's a shame to see him desperately inserting himself into matches through showbiz nonsense like this.

The sport he helped build has grown up. It's time for him to grow up, too. Or join WWE, where he probably belongs anyway.

RELATED STORY (11/23/09): KELLER'S TAKE: Tito Ortiz took UFC into pro wrestling territory with his third round performance and post-fight interview

===

MMATorch Supervising Editor Wade Keller has covered UFC dating back to UFC 1 on PPV for the Torch Newsletter. He covered the first UFC PPV event in Las Vegas, Nev. in person in 2001, has interviewed Dana White, Mike Goldberg, and original matchmaker Art Davie (link), among others over the years, and has been quoted in major newspapers as a professional MMA analyst. He has over a dozen years of martial arts training in karate, judo, and jujitsu.

[Tito Ortiz photo credit Wade Keller (c) MMATorch]

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Comments

Taylor Radway
08 Feb 2010, 23:14
Wade Keller, you are an idoit. I can write MMA news better than you. Tito is not in it for himself. Tito has proven that he is a great fighter. He has been in a slump, yes, but he is still an amaazing fighter and you are going to see that in his up coming fights. Do you really think, Tito Ortiz, of all people is going to agree to lose a fight? You should never write another MMA article if you think that.
A. Mack
08 Feb 2010, 23:24
The best way to surmise my feelings on your latest article concerning Tito Ortiz is to give a resounding "Amen." I am incredibly fed up with the UFC brass continuing to allow Tito to even paricipate in anything UFC. They continue to talk about wanting to make MMA the biggest sport within ten years but the antics of Tito and several other fighters really are a huge deterent to that. As a huge MMA fan and follower I feel safe in saying that MMA fans and UFC watchers/fans are really growing tired of these childish games and pro wrestling style gimmicks. The sport of MMA does nothing to further itself by allowing fools such as Tito Ortiz make everything look scripted. It's a sport not a showcase of acrobatics and acting. Go Home Tito
Patrick N
09 Feb 2010, 00:06
Yeah, Tito show go away from UFC...so he can make bank in Strikeforce and Japan. Dana's not stupid. You're being as dramatic as you're claiming Tito is. Coleman's camp talked about his babies' mom. If you didn't say anything if someone said something to your girlfriend/wife, then you're not a man.
mitch
09 Feb 2010, 02:58
Tito...you are a washed-up has-been. Get out while idiots like Taylor still have a menial amount of respect for you.
joe
09 Feb 2010, 07:08
@ Taylor Radway

Tito, is that you?
Truth
09 Feb 2010, 08:11
Tito Ortiz has an amazing skill set, but he is perhaps the most overrated MMA competitor in history. His big match with Chuck? Loss. His rematch with Chuck? Loss. His big match with The Natural? Loss. His decision win against Griffin could have easily gone to Griffin. When people look back at MMA legends, it's going to be Liddell, Couture, Fedor, Anderson Silva, BJ Penn, and GSP. Tito Ortiz is not in any of their leagues, and never was. The only reason we're still talking about him is his mouth. He should wrestle John Cena at WrestleMania. That's about where he belongs.
sws33
09 Feb 2010, 10:01
Tito is a jackass. Just go away!!!
Nick C.
09 Feb 2010, 14:34
Tito's cocky, brash persona worked when he was actually winning fights and defending titles. That ship has sailed and I agree with Keller that he is just trying to stay relevant and collect some paydays. He's a smart business man and I can't say I blame him for it. However, I think most MMA fans who have an idea of what's going on don't pay too much attention to him...quite frankly, he just doesn't matter in 2010. The most impressive thing Tito has done in the past few years is ALMOST apply a triangle choke on Machida after being schooled for three rounds. I'm counting on Tito to bring that up in an interview to try and secure a rematch. I wouldn't pay a dime to see it.
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