The Las Vegas Journal Review reports on UFC's reaction to landing a major sponsor in the form of Anheuser Busch's Bud Light.
"I don't think we're mainstream. I don't even think we're close to being mainstream," UFC president Dana White said Saturday during a postfight news conference in Columbus, Ohio. "Mainstream is when everybody in the country knows who you are. 'American Idol' is mainstream. The UFC isn't mainstream. I think Budweiser is a strategic partner that is going to help us get there."
The three year deal calls for a Bud Light logo placed in the center of the octagon at PV events, starting with May 24's MGM Grand Garden event.
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