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MMA News
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UFC
UFC News: ESPN sends note to affiliates banning any local or national UFC ads
By Wade Keller, MMATorch editor
Oct 17, 2006, 18:24
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ESPN sent a note to its affiliates today demanding they no longer run any UFC ads. It states:
"Effective immediately, Ultimate Fighting Championship (UFC) ads are no longer accepted on the Disney & ESPN family of networks. UFC ads are a direct violation of our Affiliate agreements 'Affiliate shall not insert into the ESPN network advertisements or promotions of any sports program.' Please contact your programming colleagues for complete advertising restrictions. ESPN is not accepting these ads on a national level, and the same restrictions apply for our local Affiliates. Thank you for your cooperation and immediate attention to this matter."
KELLER'S ANALYSIS: This is a sign of ESPN taking serious note of the power of UFC as a highly rated competitive sports program, not some sideshow fad. The ratings for last week's Ultimate Fight Night had to be the tipping point.
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